• National Press
• Trade press
• Trade fairs/exhibitions
• Personal contacts

We then proceded to look up three jobs and see what each job involves, the skills and qualifications needed for the role and the professional standards and guidelines for the job.

• Networking
• Word of Mouth
• Internet/social media
• Apprenticeship

H T T P S : / / D I S C O V E R C R E A T I V E . C A R E E R S / # / 

I chose a social media manager to start with because I actually was quite interested in the job role anyway. The job involves updating social media sites, produce blogs, articles, and posts, respond to social media postings and discussions, monitor online for company mentions and customer feedback, manage competitions and marketing campaigns, promote social media use inside your organisation, and design methods to expand your audience, employ web tracking tools to see how effective your efforts are, and use social media tools to manage many sites. 

It is a full time job doing 38-40hrs a week the pros of being full time in this job mean that you can work evenings and at the weekends. 

You can enter this job through a apprenticeship, a university course, or working towards the job through jobs with similarities. At university any of these courses can help towards this job role:

• advertising
• marketing and public relations
• digital and social media marketing
• internet design
• journalism
• business management

It also states that you will probably need 2 to 3 A levels or equivalent for a degree.

Knowledge of media production and communication, the ability to sell products and services, the ability to work well with others, the ability to use your initiative, thinking and reasoning skills, business management skills, excellent verbal communication skills, and the ability to confidently use a computer and the major software packages are all required skills for this position.

I currently have the skills of being able to work well with others, thinking and reasoning skills, I took business at college for a year so I have some business knowledge, and I am currently studying media studies so I have knowledge in software packages and media production.

The second job I chose was a casting director, a casting director is an individual who searches for celebrities for tv shows and films, they are hired by production companies to match the star to a role. They have a meeting with the producers and directors to get an idea of who they want to hire for the roles.  They have to consider the availability, fees and how much excitement the actor will create.

This job website states that there are no specific qualifications to work in casting, you just need a expanded knowledge of TV and film. You do however need good taste and an eye for talent. Experience working with actors is also needed as it will be helpful. 

Higher education in drama and theatre, English, film studies or media studies are useful.

You could start to get experience for this job by becoming a runner you can start to create a wide network of actors and film industry people. You can find runner jobs by joining Facebook groups or looking for ads on Linkedin.

The pros of this job would be you get to meet famous actors or even meet new upcoming actors before they get popular. You also get to work closely with the director/s and producer/s of the film or TV show.

The cons of this job could possibly be having the responsibility to tell someone they haven't got the role, and negotiating with actors agents that might be asking for the best deal for them but not necessarily for the film company.

I think I would be a good Casting director because I already have the skill of having a wide knowledge of actors from different film genres, I would like to say I have a eye for talent and I think I am quite good at communication.

The final job I chose is a event manager, a event manager is someone who organises large events this could range from weddings to expos for TV or VFX industries. This job interests me because I love thinking of creative ideas for events that hypothetically could happen and piecing all the elements of creating the event together to come to life.

As a event manager in the creative industries you will collaborate with creative clients, to determine the type of event they want to create. They generate ideas for the client, as well as agree on a budget and time frame. Then they determine the best location for the event, determine what entertainment is required, plan the publicity, caterers, security, restroom facilities, and insurance. 

Being a event manager is a full time job, however you might be working on different events at the same time.

The pros and cons of this job:

Cons:

• You need to be prepared to work 9-5 5 days a week and also going to site visits, tastings, and setups outside of those normal working hours this includes early mornings,late nights and weekends.
• You have the responsibility of how successful an event is.
• You will become quick to judge and faster to share that feedback with anyone that will listen, you will become quick to notice flaws in your employees work.

Pros:

• You will be constantly working on something so you won't ever not have a thought in your mind
• You get to work with a wide group of people and will get to create a big network of people you can work with in the future.
• You will get to improve your time management skills by having to do certain things by strict deadlines.
• You also don't need any formal education for the role.
• You get to travel all over the world if you become successful within this career.

To get started in this career you will need to reach out to people working in the same industry that you could volunteer and get experience from.

I think I would be good in this role because I am quite organised, creative, I carry leadership skills, and I would be fine with working outside of sociable hours.

The company Bespoke banter creates video and photography to promote other brands. They utilize USP (Unique Selling Points) to publicize the companies to get recognized in the media. To with connect with the target audience that the brand aims to reach they work together to create a narrative to gain impressions from other companies as well as the general audiences. The brands ideologies and values need to connect with their consumers. They need to show some familiarity and trust to persuade consumers to buy their products. The type of companies they mostly work with are called 'Blue chip' companies which are enormous companies that will be familiar to most people. Some of these 'Blue Chip' companies they have worked with are DKNY, Canon and Vogue. They help the audience feel more connected with the brand by showing the making of their products. The website uses bright colours to catch your eye but also keeps it minimalistic to portray professionalism and make it easy to understand. The purple colour has connotations of being used for the royalty and rich, showing that they are serious about their company and aim to reach brands with bigger budgets. 

Aesthetic

Summary

Navigation

Interactivity

Use of Moving Image /Animation

John Brawley ACS

https://johnbrawley.com/#ms-3

John Brawley is advertising himself as well as the films and television shows he has produced. His goal is to partner with television corporations and form a crew to produce a variety of films for the general population. He clearly has everything he's ever worked on, implying that when businesses check into what he's done, they'll find a diverse range of projects rather than just one show or movie. He incorporates a lot of movie photos, which makes it more eye-catching and easier to see the job he's done. His website also offers trailers for films he has directed, so you don't have to watch the entire film or look for the trailer; it's all right there for viewers to see. Except for the about page, which is the only information published on him, there is little to none text telling you of him. This website is selling director of photography John Brawley to various clients who want to hire him. It's essentially a CV/Professional portfolio that allows clients to discover more about him and his work in a short amount of time. His target market is filmmakers and producers that require a director of photography to assist them in making their film look its best by providing lighting, framing, and imagery guidance. He lists some of his best and most well-known clients on his about page, along with what he has done for them. He also mentions the cast members. He has a list of some of his best and most well-known clients on his about page, along with what he has done for them. He also highlights the actors who were a part of his project.

Aesthetic

Interactivity

Site Navigation

The top menu buttons take you to his work and the categories it falls into, such as short forms, television, and features he's developed. He has either photographs or clips of what he has done on these pages, demonstrating his work to anyone who is interested. He's also captioned each example to make it obvious what each clip is in case people want to learn more about the videos. He's also added a press page with links to news articles regarding his films or television shows. These allow anyone interested in learning more about his work and what others have to say about it. It can also display his media coverage as well as the audience he may get if they collaborate with him. The site is simple to browse and navigate, with each section clearly stating what it contains. One advantage is that businesses can plainly see what he has developed and his distinct creative style to determine whether they are interested. It also clearly labels his contact information so they don't have to look for a means to contact him. One flaw is that he doesn't say anything about each example; instead, he simply lists them on a page with a film caption. This also makes his website appear rushed and cheap, indicating that he did not put much thought into the presentation of his website, which is meant to attract clients who might wish to hire him.

Use of Moving Image/Animation

Summary

A hero banner is a feature of a  website design that refers to a large banner image that appears at the top of a website. Because of its prominent placement near the top of a homepage that normally stretches full-width, it is sometimes referred to as a "hero banner," and it serves as a user's initial view of your organisation and service.

In this lesson, we used google sights to create different hero banners. For the first one I used a still image and a png to create this Mamma Mia hero banner. The logo was the png image and the image behind was a separate jpeg image.  

This hero banner was a graphic moving background, I converted it from a mp4 to a gif to put it on the portfolio. Then I just used the text tool to create a title, I thought that checkmate was appropriate for chess.

In the deadpool hero banner, I made the image move from the top of the bottom of the image. I then exported it in Adobe Media Converter and then I converted it to a gif using https://www.onlineconverter.com/mp4-to-gif . I then added a png logo on top of it.

In this lesson we used After Effects to create a moving background of particles. We used the colour gradient effect to change the colour of the background which i changed the original colours to pink and black. Then we added another effect called particle world, then we could change the different settings to determine the weight, bounce, birth rate and speed that the particles fall at.

For this lesson we were tested of our knowledge to see what we could do on after effects we all had a piece of paper with rough instructions to animate this ACDC logo by using the pen tool to separate the letters and animate them.

In this lesson we created virtual Christmas cards on Adobe Audition, we downloaded the images and then animated them and added a snowy background by using the particle effect tool.